About 2L Alliance

2L Alliance is an experienced international supplier of solutions in the field of lifestyle & connectivity products which took over all activities of 2L International BV. Since 1989, 2L Alliance has built a global network of distributors (Ingram Micro, Tech Data, Esprinet, Actebis etc.), retailers (Metro Group, Carrefour, Dixons, Apple stores etc.) and resellers worldwide. 2L has its headquarters in the Netherlands and offices in Madrid, Barcelona, Milan and Taipei. The organization distinguishes itself in their markets with the brand names Conceptronic, Grab'n'GO and Abbrazzio. This progressive brand delivers solutions in the form of peripherals for networking, connectivity and home entertainment products. The solutions are developed with partners, for small and medium-sized enterprises and home use. With the latest technologies and on-trend designs, Conceptronic offers the end user a user-friendly and enjoyable means of improving his or her (personal) productivity. For several years now, 2L offers multiple storage solutions and - as one of the first – media players in the retail market. In Spain 2L is even market leader in the field of media players. Thanks to the experience of multiple multimedia chipsets and support for that, 2L has a lot of knowledge of what consumers want, demand and ask in this field.

2L Alliance is focussing on marketing & development. We constantly try to match markettrends & demand in the retailmarket with userfriendly off-the shelf products. Therefor we control the complete chain from sourcing upto positioning the right product with the right retailbox in the right stores. Thanks to our different brandnames we can create different market value with different products focussing on trends & lifestyle.

All main departments like North/Central European Sales and Export countries, Marketing, Product marketing, Finance & After Sales are located at our headquarters in Amersfoort. From here we create and control all development and new products to our other offices & customers in different markets woldwide.

With our office in Taiwan we follow new developments and techniques and can we communicate directly with our dedicated factories in order to increase to to market.

Our spanish office in Barcelona is the headquarters with Sales, Marketing, Finance, After sales & warehousing for South Europe with a dedicated salesteam in Madrid. From here we control our South European customers together with our satellite office in Milan.

With an enthusiastic team of 50 people we want to be 'Digital Irresistible' for consumers, but also for our partners. In everything we do, we try to be different and original. Besides all our marketing promotions & activities like fairs, events, brochures, in store presentations etc. we participate in promotions of our partners.

Last but not least: we are having fun in what we do, we hope you experience the same when working with us or one of our brands!

1989:
- start up 2L International BV
- selling Dynalink modems in the Benelux
- selling Topline notebooks in the Benelux

1994:
- market leader in modems in Benelux

1996:
- grow product portfolio in Dynalink range

1998:
- exporting the brand Conceptronic
- Opening office Barcelona

2001:
- 2L International aquired by Tulip Computers
- New look & feel Conceptronic
- New headquarters 2L in Amersfoort

2002:
- Expanding product range and geographical spread
- Opening office in Dusseldorf

2003:
- Stopping with notebooks full focus on Conceptronic

2004:
- Changing Conceptronic from IT to lifestyle
- Opening office in Madrid

2006:
- Launch Grab'n'GO collection with storage products
- Conceptronic distributors in more then 30 countries

2007:
- Opening office in Milan
- Opening an office in Taipei with 6 people R&D and PM
- Export to Latin America

2008:
- Launch Abbrazzio, notebook bags for the urban consumer
- Export to Australia & New Zealand
- New look & feel Conceptronic
- Grow Grab'n'GO collection with more Media players into the livingroom
- Market leader media players in Spain

2009:
- 2L International was declared bankrupt in June 2009. With an MBO (Management Buy Out) the management of 2L International continued the complete business case in a new organization called 2L Alliance.
- 2L Alliance enters the market in France and the United Kingdom.
- Conceptronic shop-in-shop-retail concept is successfully launched in Spain and Benelux.

2010:
- At January 2010's CES, 2L Alliance launches the Yuixx, an innovating new mediaplayer / IPTV solution based on the Intel® Media Processor CE 3100. Together with their software partner Metrological, 2L is the first company WORLDWIDE to launch a solution based on this new platform.
- Conceptronic Customer Care program 2010 is being rolled out. From now on, Conceptronic offers direct support to their end users to improve their level of service even more!